Golden Rabbit is the leading brand of enamelware oven-to-table dinnerware in America. From the traditional enamelware look, like swirled or marbled enamel dishware to designer kid sets by artists like Mary Engelbreit and Beatrix Potter, Golden Rabbit’s distinctive designs, unparalleled quality and practical functionality have become the trusted name for home gourmets and private label clients, including top lifestyle and designer brands.
We reviewed Golden Rabbit’s existing promotional materials and interviewed their staff to map past customer experience with their existing catalog. We were thrilled to learn how remarkably design- & tech-savvy Golden Rabbit’s target audience was. Most of them have smartphones and use social media every day. This directly influenced our decision to create an easy-to-understand yet high-design catalog to make it easier to order products by showcasing skus better and adding life-style driven imagery of the dinnerware in use.