The Tour de France Fan Parks are the official Fan entertainment zones for the Tour de France in the United Kingdom. Operated by Velo-GoGo in partnership with ASO (owners of the Tour), the Fan Parks’ team worked with major public bodies including Transport for London, The Royal Parks, The GLA and Harrogate Council to deliver key supporter sites and experiences. In 2013, over 28,000 visitors celebrated the tour at the pilot event in Canary Wharf, London! 2014 kicked off to a great start with partners ASO, Nuffield Health, SKODA, ibis, Oakley, and Radler to bring a FREE EVENT to over 170,000 visitors, one in Harrogate and two Tour de France Fan Parks in London!
Artlanta was the entire creative team for the official 2013 and 2014 Fan Parks! From crafting event promotions, event signage to corporate sponsorship packages we were hands-on implementing creative designs and concepts. We launched and designed the website to be London centric and bring the Tour de France together with its fans. 2014 presented an opportunity to expand and meet demand while simultaneously establishing relationships with the media, social bloggers, and Tour de France enthusiasts. All along the way our team was maintaining daily web updates to showcase the Tour de France.